Retail leverages Independence Day

So we are just a day away from celebrating our 67th Independence Day. A day which has been celebrated from decades by flying kites and competing with the neighbours has now from past few years is being leveraged by the retail industry.

With consumers always finding reasons to shop and capture special deals, retail industry converts their wishes into reality.

We bring to you some special deals, products and initiatives that will make the Independence Day even more patriotic.


  • Eye-Ride by Viviana Mall: A ride by Royal Enfield Owners will be held on 15th August, 2013 across Mumbai and Thane to promote the cause of Eye Donation. The ride will be flagged off at 9:00 am from Carter Road Amphitheatre and will culminate at Viviana Mall, Thane at 11:00 am with performances (jala deepasana) by visually impaired kids from Smt. Kamla Mehta School for the Blind. Be there to be a part of the special cause.
  • Thank the forgotten heros @Wishpicker

Log on to and express your gratitude to the people who fought for the freedom of our country. These are real freedom fighters (who are almost 90 years old now) – people who were imprisoned by the British, fought for the Indian national army, set a railway station on fire – heroes who were ready to lay down their lives for our freedom.

The website will present the nation’s wishes to these freedom fighters (in person) and will share pictures with the people who have sent their wishes.


  • Avail flat 66% off at Vinegar

Become a fashionista with Vinegar’s collection of products. These products can be availed at 66% flat discount at their Khar Store specially on 15th August, 2013. This is not all; Vinegar has a lot more to offer!! Every Vinegar India Facebook fan will get an additional 4% off on carrying the creative from the page. Vinegar will also treat your sweet tooth with cupcakes on every bill and a 20% discount on the g-café menu.

IMG_4119 copyPrice: Rs 700 onwards; Available at ‘Kirabo’, Next to Shree Khatwari Darbar, Off Linking Road, 13th Road, Khar, Mumbai – 400052 &

The premium handbag brand, Hidesign, has announced a special upto 20% off on every second product you purchase. Choose from Hidesign’s collection of exclusive, handcrafted, vegetable-tanned leather bags at unbelievable prices. Offer valid across all Hidesign stores till 20th August.

Via Veneto day bag

  • Colours of Independence by IML Jeans

Celebrate the Independence Day by wearing the colours of the Indian flag. IML Jeans brings to you customized jeans in the shades of Saffron, white and green. With the direct to home service, right within the comfort of your own home, IML gives you the right fit and fabric. Available at :  Website – (To book an appointment)


  • Kota Kalli Kurta with Floral Embroidery by Fashionara

Work an understated and elegant look to you festive look with this stunning kota kurta with a contrast dupatta and churidar. The kalli kurat features a tonal floral embroidery at the yoke with a gota trimmed placket and contrast brocade banding. The contrast dupatta and churidar add a bold look the kurta. Price: Rs 4795.

  • Kota Kalli Kurta with Floral Embroidery - 4795Saffron ethnic wear by Sunil Mehra

independence tri coloured theme (2)Adorn the beautiful colours of the Indian tricolour, something that will be in vogue forever. Designed the Indian way, the collection is a must have in every man’s wardrobe. Go grab this collection at Sunil Mehra’s store at  M- 66 , Gk , M Block part 1 , New Delhi.

  • Independence Day discounts for little ones @Gini & Jony

Celebrate the 67th Independence Day with joy of shopping. Avail flat 50% off on any pick! Offer valid till 18th August 2013.
121041727356 1203  449 359
Available: Across at all Gini & Jony outlets; Website:


  • Food Fighter Picks by Hitplay

Hitplay brings the war ground to your home with retro action figures ready to commandeer your crostini, patrol your wedges, storm your dessert! They’re rugged and reusable, and these old school army men will make anyone feel like a kid again. It’s okay to play with your food when you’re using our Food Fighters Party Picks!

foodfighters_env1[1]Price: Rs 399; Available at

  • Nature for your walls by FashionKeeda

FashionKeeda brings to you the serene nature to your homes with this painting By The Hills & The River – 4, created by Jyotishman Borthakur. The hills– standing sill, touching the clouds. The eager sun emerges from behind it in the morning and the same weary sun takes shelter behind it. The river — the wander with a purpose. Gently flows to merge with the mighty ocean. Price: On Request


  • Special Ironing Boards

Bonita launches special Independence Day collection of ironing boards. Designed in tricolour, bring patriotism in your homes.

IMG_7282 copyPrice: Rs 2295; Available at selected dealer network all over India and are also available online at

  • Bring the colours of India home by Mother Earth

The collection offers special hook carved in the shape of Taj Mahal, river grass photoframe, glass lamp, wooden agarbatti stand, green clutch, white car cushion, green square box and others. These designs bring the ethnicity of India to your homes.

Glass Lamp Rs 1699, river grass photoframe Rs 299, Taj mahal hook Rs 399, wooden agarbatti stand Rs 199, white car cushion Rs 149, Green clutch Rs 499, Green square box Rs 249, Green table mat Rs 99Price: Rs 99 – Rs 1699; Available across all Mother Earth Stores and


  • Special discounts at Pollo Tropical

A new entrant in the industry, Pollo Tropical, salutes the nation on its 67th Independence Day by paying attention to the colours of the National Flag. The outlet at DLF Place, Saket offers flat 15% off from 15th August-18th August 2013. What’s more, walk into the Pollo Tropical outlet wearing the tricolour combination and you can enjoy a free dessert.

  • Tri-colour Mocktail by Haute Saute

Enjoy the triple mocktail blast in a single slurp

This Independence Day enjoy and relish the lip-smacking dishes along with the tempting drinks, with the best of your pals at Haute Saute – A fusion Cafe, M-68, G.K- 1, and be welcome with the enticing complimentary drink; Independence Day special “TRIO MOCKTAIL”.

Trio Mocktail-2
Date – from 12th August- 14th August 2013

  • Enjoy Special Cheesecake @Uber Lounge

Uber Lounge, M-42, G.K. 2 has introduced two items: from Bar Captain Jeet & Chef Preetam. Named Free Spirits @ Rs. 175 and True Indian Cheese Cake @ Rs. 200.

True Indian

‘Kota Kalli Kurta with Floral Embroidery ‘- Work an understated and elegant look to you festive look with this stunning kota kurta with a contrast dupatta and churidar. The kalli kurat features a tonal floral embroidery at the yoke with a gota trimmed placket and contrast brocade banding. The contrast dupatta and churidar add a bold look the kurta. The price is Rs 4795. Style it with polki earrings and a pair of sky high silver heels. It is available in


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