500 Startups & others invest funds in SquareKey

The editorially driven online retailer, SquareKey has raised an undisclosed amount of funds from 500Startups, Devaraj Southworth (Executive Vice President at Zipmark) and a group of angel investors.

SquareKey, which has offices in New York and Mumbai, strongly concentrates on lifestyle products of international brands for men, women and kids. It also offers curated services to consumers.


The USP of the online retailer: Brands are sold at the same price as in West unlike the premium tag these brands carry when sold in India otherwise. Also, consumers India can enjoy services like personal shopper in New York which let’s you choose products or shops for you, based on a small interview taken.  Under this service, consumer is charged $100 for two hours plus transportation or $500 all day inclusive of transportation in case the user wants to personally shop with the personal shopper.


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