Bonita goes e-way in retail

The home utility brand which is creating waves in modern homes where space and convenience are the key, Bonita, now plans to reach its targeted audience through e-retail. Leveraging the platform, the name from the house of Casa Brands has entered into deals with online selling portals including Snapdeal, Indiatimes,  Mynesthome, Purehomedecor, Goodlife, Groupon, Tradus and PepperFry. It is also in talks with several other such platforms for similar deals that will enable it sell its products online.

Moreover, the brand also sells through its exclusive online store www.bonitaindia.com.

“After a successful year selling our products through dealer stores, we realized that it is important to sell online as a lot of people in our target audience today are buying online. Already 5 per cent of our sales have started coming from e commerce. We are aiming to take this to 25-30 per cent,” says Umang Srivastava, Joint Managing Director, Casa Brands India.

Bonita produces a range of attractive products that provide complete household solution and best suit the urban homes of the day. The unique range of products include Ironing boards, Ironing mats, Laundry bags, Accessory organizers, WonderWall dryers, and vacuum bags that serve multiple purposes and offer value for money.

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