Warner Bros. Consumer Products (WBCP) has announced that Preston Kevin Lewis, Managing Director, Australia and New Zealand, will have an expanded position where in he will also overlook the Indian market.
He will be responsible for building WBCP’s interests in India and will oversee all sales, marketing, promotions, clip licensing, media and retail partnerships related to merchandising and product licensing business for the market. He will continue to report to Jeffrey Whalen, Senior Vice President and General Manager of Latin America and Asia-Pacific for Warner Bros. Consumer Products (WBCP).
Lewis’ appointment ensures an increasing focus on emerging markets to develop significant brand growth around the Studio’s extensive portfolio of properties. Expanding his role into India, Lewis will continue to build the business utilizing WBCP’s brands including Looney Tunes, Scooby-Doo and Tom and Jerry, to the DC Comics Super Heroes portfolio, and theatrical tent pole films including Man of Steel, Godzilla and The Hobbit Trilogy, to hit television properties such as The Big Bang Theory.
Lewis has been a part of WBCP team since 2006 and has implemented a series of strategic initiatives for the Australia and New Zealand businesses that have delivered significant brand presence, growth and profitability.
Lewis holds a bachelor’s degree in American Studies and Organizational Behavior from Yale University.