After writing success stories for outdoor wear brands including Crocs and Hi Tec, the licensee holder, Chogori Retail will soon bring to India brands under Colombia Sportswear Company.
The two companies have inked distribution agreement, where in Chogori will bring the brands under Colombia Sportswear Company, the names remain a secret.
Picture via www.segd.org
Tim Boyle, President & CEO of CSC said, “We are pleased to welcome CIRL to our existing base of 26 independent distributors that have been instrumental in establishing Columbia’s brands in more than 70 countries over the past two decades. We are confident that CIRL, with more than a decade of experience building consumer brands in India, is well-equipped to compete and make us one of the first U.S.-based outdoor companies to penetrate the world’s second-most-populous country.” In addition to the Columbia brand, Columbia Sportswear Company also owns outdoor brands Mountain Hardwear, Sorel, Montrail and OutDry.
“Chogori India Retail Ltd. is proud to represent Columbia in India,” said CIRL’s Founder, Hemant Sachdev, an accomplished businessman and alpinist who climbed to the summit of Mount Everest in May 2013. “We look forward to bringing the outstanding performance and quality of Columbia’s products to India’s emerging base of outdoor consumers.”