Dulux launches Weathershield Next Gen emulsion powered with PUMA Technology

AkzoNobel, the makers of Dulux Paints in India has launched Dulux Weathershield Next Gen, a water-based polyurethane, ultra high grade exterior wall paint catering to the professional segment including architects, structural consultants and developers. A breakthrough in technology, the product is developed using new generation PUMA technology that combines the high performance of solvent based polyurethane coatings with the low VOC content of water based emulsions.

Dulux Next Gen can shot

The product has various performance features that enhance durability and prevention from atmospheric chemical corrosion. The film coating is twice as strong as compared to a regular exterior emulsion. These unique properties enable the paint to provide best- in-class performance along with making it environment-friendly by delaying the re-painting cycle of the project. In addition, to the low VOC content in the paint, its application ensures long lasting protection to the exterior walls for up to 10 years as compared to 3-5 years that is offered by regular exterior emulsions. The long lasting protection property ensures that lesser number of coats is applied to the surface, thereby resulting in substantial reduction in carbon emissions and VOC to the environment.

Manish Bhatia, General Manager, Decorative Paints (Dulux), Akzo Nobel India, “At Dulux, we care for the environment and endeavor to contribute towards a brighter and more sustainable future. Our core focus in innovation and product performance have led us to create technologically advanced products that fulfill customer expectations, enhance the quality of life and also help reduce carbon footprint.

“New Delhi is a significant market for us and the launch of Dulux Weathershield NextGen deepens our reach to the commercial customer segment and contributes to the growth of real estate and construction market in the city. Dulux Weathershield NextGen is truly a ‘next generation’ paint with the globally acclaimed  PUMA technology that offers key performance benefits of durability, prolonged protection against corrosion, and keeps the walls beautiful for a longer period of time. The product is part of the “Ecosure” range of Dulux emulsion paints compliant with internationally validated low VOC requirements.”

Key features:   

  • Strength and durability: The two times stronger paint film gives a long lasting, quality finish to the surface that lasts up to 10 years
  • Environment-friendly: Ensures reduced carbon emissions to the environment due to less number of coats (paint) applied on  exterior walls

The product is available in a 20 litre commercial pack and is priced at Rs 8000 per 20 litre.

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