Monthly Archives: August 2013

Now buy more than railway tickets at IRCTC; launches e-store

We all have had our tough times with booking online at IRCTC but now they ensure you effective shopping experience with their newly launched site The operations will be done under the company name Shop Online Trading Pvt Ltd (SOTPL).

It was previously reported that IRCTC selected Yebhi to become the white label solution provider for its online retail programme. Interestingly, that is why the website design and model is almost the replica of Yebhi’s. Infact, the payment will also be done via


With this IRCTC will be leveraging its 2 crore registered users at the ticket booking site. It will be selling apparels, accessories, mobiles & tablets etc. It boasts of offering more than 30,000 products from more than 500 brands.

Consumers can avail free shipping for orders above Rs 500 while an extra cost of Rs 75 will be charged on orders below that. All major modes of payments are adopted including COD (which is limited to certain pin-codes).

Tying up with Yebhi will be a positive step for IRCTC and will ensure a smooth functioning of the operations. What would be interesting to know will be that the success of shopping portal will also result in a positive consumer impact on IRCTC ticket booking.

’10 Must Haves’ this weekend (Week 2)

With a great response to our first feature and top ’10 Must Haves’ this weekend, we bring to you an ensemble of 10 new must haves for this weekend. Indulge in shopping and eating out. Here’s wishing you a great weekend.

Here’s the list: Continue reading ’10 Must Haves’ this weekend (Week 2)

Brand Licensing: MTV & Swipe Telecom bring MTV Slate

The team which had launched Fablet a few months ago, makes a comeback with an all new product. MTV and Swipe Telecom together launch MTV SLATE- India’s first Quadcore, 3G calling 7.85” IPS display Tablet PC.

The tablet for all the technology enthusiasts is loaded with an A7 1.2 GHz ultra fast quad core processor, 1GB RAM, Android 4.2.2 version and 1024*768 screen. Powered with 5MP front camera, MTV Slate is a powerhouse for gamers as you can now enjoy your games in HD.

Price: Rs 14,999; Available on Swipe eStore, Flipkart, Snapdeal, Infibeam, Homeshop 18  and eBay.

PS: Inaugural offer – Get free  business cover worth Rs. 2500



Reliance Trends brings Bisou Bisou by Michele Bohbot to India

Reliance Trends took the ramp this time to unveil its new alliance. It was at the Lakme Fashion Week in Mumbai that Reliance Trends announced the launch of Bisou Bisou collection by Michele Bohbot to India. (For those thinking what Bisou Bisou is – it means ‘a little kiss’ in French slang). The collection was launched by Bollywood actress Priyanka Chopra who walked the ramp for the same.

27lfw-piyanka-chopra3The latest collection specially designed for women offers contemporary sportswear, dresses, swimwear, accessories and fine jewellery. The designs are contemporarised to meet the sensibilities of Indian fashion lovers. The collection will soon be available across Reliance Trends stores.


Lavie goes exclusive in Chennai

The handbags and accessories brand Lavie has opened its first monobrand at Forum Mall in Chennai. The brand which has been selling across various multi-brand stores including Lifestyle and Shoppers Stop now sees the market ripe enough to go exclusive.

The store will offer a wide variety of styles and designs for the consumers including handbags, footwear, clutches, wallets, sling bags, laptop bags, and other leather bags.

Lavie store launch  in Chennai (1)

Continue reading Lavie goes exclusive in Chennai

‘Refeul’ with healthy food @Select Citywalk; 100 outlets by mid-2016

We have seen a plenty of QSRs that serve junk food and aerated beverages but today I attended a launch of a QSR which only sells and promotes healthy eating.  Refuel as it is known, is a completely healthy way of eating while you shop at Select Citywalk. The first outlet has been opened as the part of Select Citywalk’s foodcourt Food Talk.


The store ensures that whatever you order is prepared right in front of your eyes using an open kitchen concept, no preservatives added.

For sandwiches, subs and wraps one can choose the vegetables that they would need. Interestingly, Vikram Khosla, Managing Director elaborates, “Generally all the QSRs that operate on open kitchen model serve fresh vegetables that might at times be unhygienic. So in order to ensure high standards of hygience, we saute the vegetables a little so that the impurities are gone.”DSC03310DSC03307


Continue reading ‘Refeul’ with healthy food @Select Citywalk; 100 outlets by mid-2016

Turtle enters Mumbai; opens two stores

The men’s lifestyle brand, Turtle marks its entry into the fashion capital, Mumbai as it launches exclusive outlet in the city. With its latest foray, the brand will offer an assortment of stylish apparel and trendy accessories and will aim to provide world class fashion at an affordable price.

The store, spread across an area of 900 sq ft, will house the whole range of Turtle products including apparel and accessories. Shitanshu Jhunjhunwalla, Director, Turtle Ltd said, “Turtle started its humble journey from Kolkata in 1993 and today after 20 years our products are available in over 400 cities across India. Turtle merchandise was available in Mumbai through large format stores and multi brand retail outlets till now and the response has been overwhelming. Customer loyalty and increasing demand for our products in the city has inspired us to come up with 2 exclusive outlets. We have plans to open more outlets in and around the city.”

DSC_2692 Continue reading Turtle enters Mumbai; opens two stores

LPU students selected as Google Ambassadors

Targeting the talent pool in educational institutions, Google Inc launched Google Student Ambassador programme. Under this programme, the search engine major will looks for talent, and to make its latest products available among students.

This year, around 1,750 strong candidates from 200 educational institutions from across India participated. They vied for the coveted Google Student Ambassador (GSA) title for the academic session 2013-14. Amidst strong competitors, two engineering students of LPU got selected after clearing aptitude test and an interview. Recently, these students, Khageshwar Ijardar and Bishal Sapkota (both from B Tech Hons CSE program), attended the Google India Community Summit-2013 in Goa. This biggest summit was organised by Google Country Outreach team. The summit brought together Google Business Group (GBG) Managers, Google Developer Group (GDG) Managers and Google Student Ambassadors (GSAs) from across India. All gathered for an intensive four-day training program on community management, best practice sharing and product knowledge. Being GSAs for one year, both the students will get opportunity to participate in various Google training sessions to be held in 2013-14.  Presently, encouraged at the summit, both are working on the first project ‘Vanity URL to LPU on G+ Page’.

Sunil Rao, Google Country Head-Outreach Programs, who invited both the students for the summit, informed: “In today’s fast changing technology setting, programs that bridge gap between what is taught in colleges and what is sought by industry are important. Google facilitates one such partnership through its Google Student Ambassador (GSA) program – where we partner with academia to promote the use of technology in everyday lives. GSAs are liaison between Google and the students’ university/college.”

LPU students Khageshwar Ijardar and Bishal Sapkota - The Google Ambassadors
LPU students Khageshwar Ijardar and Bishal Sapkota – The Google Ambassadors

Vimal goes Unformal, yes Unformal with new collection

Looking at the changing trends of the way consumers dress and the breaking walls between formal and informal dressing, Vimal launches a range of informal or as they say ‘Unformal’ range of clothing for men.

Decades old menswear brand has been known for its formal wear and suiting and shirting lengths, with the new range will be able to reach to wider audience than just being a typecast. The new Unformal Fashion range from Vimal has been designed to cater to today’s youth who want to break away from the conventional formal wear concept and are looking for new ways to make formal wear interesting. The new range comprises four exciting, trendier and fashionable products and includes Fashion Jacketing, Fashion Cottons, Fashion & Feel and Fashion Ceremonials.


Continue reading Vimal goes Unformal, yes Unformal with new collection

Umbro comes to India with Future Lifestyle

Future Lifestyle Fashions Ltd, has inked a licensing agreement with Iconix India to launch Umbro. The Manchester-original is a football brand specialising in sportswear and sports tailoring and will be retailed through exclusive brand outlets and its various retail formats including Central and Planet Sports.

umbro-outlet-1Pic via

Future Lifestyle Fashions Ltd is the newly formed fashion company under Future Group while Iconix India in India is a JV between Iconix Brand Group and Reliance Brand Ltd.