The adventure equipment and outdoor gear brand, Wildcraft, is in talks with PE investors to raise nearly Rs 65-70 crore investment. The investment will utilised to expand the brand presence across India.
Wildcraft which began operations in 1992 in Bangalore, it sells products including shoes, jackets, cheaters, convertibles, rucksacks, sleeping bags, tents and hiking accessories. The brand is available across 70 stores, 250 shop-in-shops and 1000 supermarkets. Clocked turnover cross Rs 100 crore in FY’13, the brand has created a niche in the market and currently competes with international brands including Timberland and Decathlon.
Indian retail market has a been a lucrative ground for PE investors as consumer sentiment still looks good and spending is coming in. Moreover, there is room for brands to expand and reach to a large untouched consumer base, which ensures returns and numbers, unlike other industries which due to lot of economic factor see a negative sentiment.
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