Get set to celebrate Asia’s Most Promising Brand in Dubai

World Consulting & Research Corporation (WCRC) is all set to hold Asian Brand and Leadership Summit 2013, in Dubai this August. With this event, the company will also celebrate, Asia’s Most Promising (AMP) brand, a platform that will bring together a constellation of the biggest and most promising brands from India, UAE, Kuwait, Qatar, Kingdom of Saudi Arabia, Bahrain, Oman, Malaysia, Singapore, Indonesia, Thailand, Philippines, Sri Lanka, Pakistan and Bangladesh.

In its first year itself, AMP is happy to announce some of India’s most distinguishing brands and their leaders that are projected to be the market leaders of tomorrow in Asia and around the globe. The brands participating at The Asian Brand and Leadership Summit 2013 are from various categories including banking, IT, auto, healthcare, infrastructure, retail, media & entertainment, food & hospitality, lifestyle and others.

Some of the nominated brands from India are Ambuja Cement, Tata Tiscon, Sunflame, Godrej Interiors, Mahindra Finance, Lotus Refineries, Luxor Pens, Godrej Properties, Amby Valley, NIIT Tech, Suzlon Energy Limited, Muthoot Group, DHFL, Dr. Batra’s, Fortis Healthcare, Mankind Pharma Limited, SRL Diagnostics, ITC Lifestyle, Kent RO, Usha International, Jaypee Group, Godrej Appliances, Kajaria, HR Johnson, Somany, Ultra Tech Cement, JK Lakshmi Cement, Mufti, Gitanjali, Fast Trax Food Pvt. Ltd and many more.

The leading names will be selected on intrinsic and extrinsic brand barometers that are – advised and evaluated – by KPMG in India, and validating processes with precision-driven checks and balances at critical junctures of the research methodology that comprises an eminent panel of International Jury members, brand values-driven online voting parameters and in-depth analysis by the ibrands 360 research team.
On being nominated Dharini Mishra, Gobal Head of Brands, Suzlon Group said “We are very proud for this recognition that an esteemed organization like WCRC has bestowed upon us. At Suzlon we strive to bring about social, economic and ecological sustainable development and our brand promise of powering a greener tomorrow underlines that philosophy. We are thankful to organizations like WCRC who help take our brand and therefore this message to a larger audience.”

Neha Sangwan, Marketing Director, Fast Trax Food Pvt. Ltd. said “A platform which recognizes emerging brands like us is not only motivating but also encourages us to excel.”

Priti Patel MP, British Member of Parliament & Honorable Jury Member AMP said “Brands from India have been growing in popularity internationally. In a highly competitive business environment like India, building successful brands require robust strategy, skill, expertise and determination. It has been an honour to be a part of such an extraordinary jury in the first edition of Asia’s Most Promising, the biggest multi-platform global project on brands and leaders that bring to light the Asian Super-Powers of tomorrow.”

AMP’s endeavor to construct and creatively present an authentic final product that is as specific as it is comprehensive will exhibit a research-based listing of the most promising brands and leaders, and the premiere will be presented in a coffee table book, a portal and broadcast format, further enhanced by mobile apps, a paperback (soft book) business version and an awards celebration bolstered by a brand festival -The Asian Brand & Leadership Summit – Dubai 2013.
Abhimanyu Ghosh, Executive Editor & Managing Director, World Consulting & Research Corporation said, “In a highly competitive market like India, brands and their leaders are continuously churning out newer strategies and plans for their organizations, many of which are being recognized globally. We are extremely happy with the response we have received from India and look forward to showcasing them at the Asian Brand and Leadership Summit in Dubai”.

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