E-retail is becoming an opportunity which every body wants to grab, whether startups or well established groups. A gamble which people are giving a try. This time it is the well established television group NDTV which tries its virtues with e-retail as it launches Indianroots.com.
Launched two weeks back, the website is currently being run on beta version. The website showcases a wide range of designers, boutiques and brands offering nearly 600 products for both men and women. The website also sells accessories and home furnishing products.
It currently lists nine designers, ten brands, and three boutiques including AND, Malini Ramani, Raw Mango and others. The website targets the elite Indian and NRIs as the products showcased are premium priced.