After creating a successful name in the icecream industry and infact breaking the brands including Amul, Kwality Walls and Mother Dairy, Creambell now plans to shake the Rs 1,000 crore ready-to-eat & frozen food market, with a new brand Farmbell.
With a few players leading the market, the situations are going to be similar for the brand as it was in the icecream segment, as the one’s existing are almost synonymous to the products including McCain, Gits, Vegit and others. The good part of the story, a report by Euromonitor International unveils with changing consumption patterns and lifestyle, the convenience food sector has grown by 70 per cent over the last decade, creating a huge market. The brand will hit the shelves in next two years.
The company will leverage its existing cold chain and back-end processes for the new venture.