It was same time in 2012 when HomeShop18 had appointed Rashmi Berry as the Chief Marketing Officer (CMO) and even before she completed a year, in March she stepped down. It is now that the company has appointed Vikrant Khanna as the CMO of one of India’s leading digital retail conglomerate.
At HomeShop 18, Khanna will be having a 360 degree role which includes marketing and communication, CRM, B2B sales and alliances.
He has a rich 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints and has worked with brands including Airtel, Dabur India, General Mills and ICI Paints. At Airtel he was the VP Consumer Engagement & Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship.
Khanna holds an MBA degree in Marketing from IMT, Ghaziabad and has leadership training from INSEAD. He is a Delhi University alumnus.
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