Daily Archives: July 23, 2013

After Rashmi Berry bids adieu four months back; Vikrant Khanna joins HomeShop18 as CMO

It was same time in 2012 when HomeShop18 had appointed Rashmi Berry as the Chief Marketing Officer (CMO) and even before she completed a year, in March she stepped down. It is now that the company has appointed Vikrant Khanna as the CMO of one of India’s leading digital retail conglomerate.

At HomeShop 18, Khanna will be having a 360 degree role which includes marketing and communication, CRM, B2B sales and alliances.

Vikrant Khanna_CMO_HomeShop18He has a rich 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints and has worked with brands including Airtel, Dabur India, General Mills and ICI Paints. At Airtel he was the VP Consumer Engagement & Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship.

Khanna holds an MBA degree in Marketing from IMT, Ghaziabad and has leadership training from INSEAD. He is a Delhi University alumnus.

Brand Licensing: Cartoon Network & LEGO announce Mixels; to launch in March 2014

The two best kids entertainment brand Cartoon Network and The LEGO Group have come together to bring what is being cited as one of the most awaited global entertainment franchise, Mixels. The franchise is slated to be launched in Spring 2014 and will be an integrated family entertainment. The new venture will feature animated content (primarily shorts), a rich digital gaming experience, a collectible building toy concept and more.

Animated content will air on Cartoon Network and on www.cartoonnetwork.com, featuring the colorful Mixels creatures that can mix and combine with one another in creative and unpredictable storylines. A collectible portfolio of low-priced mini building sets will launch in three waves in 2014 and an app-powered gaming experience will engage fans in a deep mobile game that will cover the sprawling world of Mixels.

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