Tata Starbucks Limited has announced the appointment of Manmeet Vohra as its new Director – Marketing and Category. In her new role, Manmeet will lead all marketing and category aspects for the company in India. Prior to this, she was the Marketing Director at TAG Heuer and brings with her eleven years of extensive marketing experience in the luxury industry.
She takes over Sushant Dash’s position, who has been associated with the Tata Group for close to twelve years and joined Tata Starbucks Limited in August 2012, will continue this association in his new role as the Global Brand Director of Tata Global Beverages Limited.
Commenting on her appointment, Manmeet Vohra said, “This is an exciting time in Starbucks journey in India and I am looking forward to bringing my passion for elevating the customer experience to this iconic brand.”
Manmeet Vohra will report to Avani Davda, CEO, Tata Starbucks Limited, and will be a part of the company’s senior leadership team.