The Italian premium handbag and accessories brand, Furla, is all geared to bring its retail presence in India. Currently awaiting FIPB’s approval to the proposal, the brand will further enhance its 49:51 JV with Gurgaon based retail conglomerate, Genesis.
The JV together will invest Rs 13 crore in the country of which Rs 6.6 crore will come from Furla. Though the JV currently operates two franchised Furla stores and plans to open another in Kolkata or Bangalore.
For all the two-wheeler drivers of Aurangabad, Maharashtra, Steelbird makes it easy to help them buy the best in class helmets at their newly opened store in the city. The retail outlet under the name Steelbird Helmets, Shree Auto Parts Centre, will sell more than 250 styles of helmets with latest helmets and graphics.
Sharing the vision behind this move of Steelbird Helmets, Shailendra Jain – Head Sales & Marketing told, it is also one of the potential growing area. Maharashtra is one of the leading, progressive and modern state of India with people being passionate about new graphics, products with good paying capacity gives opportunities to company to launch niche segment of products to sell through retail outlets. Another aspect is that now people are more aware about their safety and want branded products ( Helmets and riding gears ) to be easily accessible. You can find super bikes and lot of trendy bikes in the possession of youngster these days. To ride these bikes one must have trendy helmet which we will provide through this outlet. To begin with we are selling Steelbird’s exclusive range of helmets. We shall keep on introducing new and hi-tech biking gears in due course of time in these outlets.
As per Jain, Shree Auto Parts centre – Aurangabad are Authorised dealers from the last 20 years of “Steelbird”. Over the years they have worked tirelessly in promoting Steelbird Helmets in the Marathwada region, and considered Steelbird to be the flagship brand of their store .On the eve of ‘Akshay Tritiya’ they have opened their newly renovated showroom as Steelbird retail outlet for retail sales . Mr. Jain said that we are heavily promoting this store in print media. This will further help us in promoting “Steelbird “brand and create awareness about “steelbird” quality product offerings and wide range available at this store.
Niche seems to be the buzzword of the Indian eretail market as players capture products which were never thought of being sold online. The latest entrant in this arena is LetsBuyDrink.com, India’s first online beverage club. The portal is all set to bring world’s best beverages just a click away. The beverages will include a wide variety of alcoholic drinks like beer, whisky, imported wines, spirits, liqueurs, non-alcoholic beverages and more.
Continue reading Raise the toast for letsbuydrink.com; India’s first liquor selling portal
Its a good news for the French fashion brand Celio as Foriegn Investment Promotion Board (FIPB) approves its plans to raise the stake in Future Group JV. The brand can now raise its stake from 50:50 to upto 100 per cent, thus allowing it to invest nearly Rs 40 crore in the country.
As the news come in, the two companies are already in talks to discuss the details of the deals. The brand has been operational in the country since four years with 30 standalone stores and over 100 shop in shops.
Raymond Limited has recently appointed Sanjay Behl as the CEO for the lifestyle business, one of the core business of the organisation. Behl who comes from Reliance ADA, the DTH business, he brings with him a wide experience across diverse industries including consumer goods and services.
“Rapid change in consumer aspirations coupled with growing discretionary spend on lifestyle goods poses a tremendous opportunity for the market leading and highly respectable brand portfolio at Raymond, both in ‘Ready-to-Stitch’ textile fabric and ‘Ready-to-Wear’ branded apparel segments,” says Behl.
Behl spend eight years at Reliance ADA Group and held the position of the Group Head of Brand and Marketing, CEO of Reliance DTH. He was also National Head for Sales and Distribution at Reliance Communications. Having started his career with Hindustan Unilever, he has also worked with Nokia at Asia-pacific and Global levels.
An engineer from IIT BHU (Varanasi) and an MBA from Sydenham Institute of Management, Mumbai, Behl is an avid enthusiast of technology and gadgets, a die-hard cricket aficionado and enjoys painting in his leisure time.