We always love to walk into a store which is sophisticated, elegant and easy to browse through, offering what we have preconceived it will. This has been well judged by Vodafone, which through its new concept of ‘Innovative Design’ stores is all set to capture the customer who knows what he wants.
Amalgamating this with the growing knowledge of technology and base of smartphone users, the new concept is here to cater to the unmatched customer expectations and provide them with a best in class service experience. The new store has opened at its store in Mumbai.
Located at its corporate office premises at Lower Parel, Mumbai, Vodafone’s ‘Innovative Design’ retail concept is in line with Vodafone’s ‘Retail of Tomorrow’ initiative to deliver unique and superior retail experience to its customers.
The concept store is designed and equipped to be ‘future ready’, to meet the evolving needs and expectations of the customers. The store offers live and engaging retail experience of Vodafone’s wide range of products and services. This store has been specifically adapted and customised after testing and validating a full suite of customer insights, which are relevant to customer needs in India.
Speaking on this new retail initiative, Marten Pieters, Managing Director & CEO, Vodafone India said, “Keeping in mind the trend of increasing smart phone penetration and mobile internet usage, we have taken an innovative approach in retail design to provide a more futuristic one-stop shop experience platform for our customers.”
The new Vodafone store will be a showcase for many new ‘proof of concepts’ and will be used as a retail laboratory for any new retail initiatives from Vodafone India. Vodafone today has one of the largest exclusive retail footprint in the country with over 7800 stores.
- Vodafone introduces Innovative Design Retail Concept in Mumbai (mobigyaan.com)
- Vodafone free to complete £9bn Kabel deal after Liberty admits defeat (telegraph.co.uk)
- Mobile by Sainsbury’s: What are they smoking? (mobileindustryreview.com)