IRCTC believes in “Yebhi karke dekho”

The Indian Railway official site, which had in February announced its plans to enter the ecommerce business, now partners with Yebhi.com as a white label solution provider, reports iamwire.

Further to its plans, IRCTC had launched a tender where in it was looking for a white label solution provider for its online retail programme. Under this model, Yebhi will serve as a partner which will offer back-end services and solution while the front-end will be managed by IRCTC. Yebhi will be developing and managing ecommerce platform for IRCTC and also for providing customization on the user interface and storefront design, along with managing the B2C supply chain. The contract also highlights that all of this will have to be developed within 60 days of time.

Though, the report suggests that the two are still in talks and that Yebhi will have to give it a second thought.

IRCTC plans to sell books, footwear, mobile phones, furnishings and electronics through its online platform. This will help the railway ticketing site to monetise the 2 crore registered users.

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