iGrow Reviews: Forever 21, DLF Place Saket

If white and bright defines you, then this is one store that you will love to enter. The basic of every successful retail store in today’s time is plain, straightline and a store that makes a shopper to explore. Guess what, Forever 21 cracks the code there, a huge entry with a hanging Forever 21 logo, no prize for guessing, that too in white.

1069337_169474643233760_334711208_n

What caught my eye – though my friend says “its an old idea”, the Europe return..huh – are the mannequins placed high on the display tables. I think this would make it easy for a shopper to see what’s in vogue at the store and also to locate what kind of designs and colours will be available at which counter.

DSC_0184DSC_0225

Lighting is bright in the store with focus lights placed perfectly on products and like mentioned earlier, a white decor helps enhance the products. Display are clean and uncluttered, though the navigation will make a first timer in the store a bit confused.

DSC_0187DSC_0209

Some of my personal favourite areas in the store were the footwear and accessories section. Its the sheer colours (neon or pop colours, precisely) which just attract you. It surely makes me go weak in my knees as well. The footwear section has been displayed in a clutter free manner yet giving a feel to the customer that this store will never go out of stock in any style and size ever.

DSC_0228

DSC_0229DSC_0235

My favourite
My favourite

DSC_0233

DSC_0238DSC_0240

iGrow Verdict:

  • Store Design: 3.5/5
  • Display: 4.5/5
  • Lighting: 4/5
  • Store Navigation: 3/5

Average Rating: ♥♥♥♥

Advertisements

4 thoughts on “iGrow Reviews: Forever 21, DLF Place Saket

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s