If white and bright defines you, then this is one store that you will love to enter. The basic of every successful retail store in today’s time is plain, straightline and a store that makes a shopper to explore. Guess what, Forever 21 cracks the code there, a huge entry with a hanging Forever 21 logo, no prize for guessing, that too in white.
The global fashion brand, Forever 21, opens its first store in New Delhi in collaboration with its new partners DLF Brands. Opened at DLF Place Saket, the store launch saw the young and vibrant actor Siddharth Malhotra of the Student of The Year fame.
Spread across two floors and 14,500 sq ft, the store offers a wide range of fashion products including apparel, jewellery, handbags, footwear, flipflops, accessories and even mobile phone covers. The next store will come up soon at Pacific Mall, Tagore Garden.
Catering to the young Delhi consumers, the store is set in white background which accentuates the colours of the products. Read iGrow’s review in the next post along with some pictures.