The online market, Snapdeal.com, has entered a strategic tie up with Vijay Sales. Under the agreement, Vijay Sales with leverage Snapdeal’s huge platform to reach out a larger target audience which shops online.
The online store at Snapdeal will showcase all the popular electronics brands housed by the retailer to its 20+ million members spread across 4000+ towns and cities in the country.
Speaking of the alliance, Tony Navin, Vice President – Business Development, Snapdeal.com said, “Snapdeal has always focused on ensuring that our customers have access to the best brands at affordable prices. With this strategic partnership with Vijay Sales, the selection available to consumers will expand significantly, while providing them great prices. We look forward to a building long term & meaningful partnership with Vijay Sales”.
On the partnership, Nilesh Gupta, Managing Partner, Vijay Sales said, “In the everchanging market scenario, we at Vijay Sales too want to leverage the power of online retail and our main thrust would be to cater to markets in which our physical stores our not present and at the same time ensure that it enhances our market penetration even in markets where our physical stores are present.” Though Vijay Sales also has its online store, the retailer feels a need of also leveraging a large number of consumers that shop from Snapdeal.
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