Keeping the legacy intact, MTV, has launched a range of junk jewellery for all the Roadies lovers, MTV Roadies JUNK. MTV, which has always carved a niche in the Indian retail and licensing market with the products it has launched, now brings a category that will stir the female youth segment.
The collection is being designed and launched in partnership with Blazing Jewels (from the house of Pretty Women Fashion Jewellery) and offers products including necklaces, collars, pendants, earrings, wrist bands, bracelets and cocktail rings, the range is priced between Rs 195 – Rs 1395. The collection is available at major large format retail stores like Shoppers Stop, Central and Max across 25 cities.
MTV also sells unique products including condoms, lingerie, sunglasses, bags, stationery and others.
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