It came with a splash and swayed every fashion lover off its feet. Yes, we are talking about Zara, the Spanish fast fashion brand. We all love Zara and why not, they are the trend setters.
This common thought has been well reciprocated in the retailers annual sales which have reached Rs 405 crore for FY 2012-13, 56 per cent higher than the previous year. The retailer currently has nine stores across India and if our mathematics is right, each store has made nearly Rs 45 crore on an average.
Zara operates under Inditex Trent, a joint venture between Tata Trent and parent company Inditex. The group now plans to add more than 18 stores in next three years at strategic locations and smaller cities including Mangalore, Indore, among others.
What (iGrow thinks) works for Zara in India:
- It’s all in the name
- Priced well; at par with domestic and international premium brand
- Hitting the right chord with right target audience
- Bringing the international fashion trends to Indian fashion conscious
- Store size: The well spaced out stores bring out the best of every merchandise