Biyani looks for ‘Future’ in fashion for youth with “I am in”

Kishore Biyani, the retail tycoon of India, has always been in news for all the good and not so good reasons. This time the owner of Future Group, after selling off Pantaloons to ABNL in 2012, has made a comeback in the youth fashion category as it bets on  new store brand ‘I am In’.

Kishore(Photo Via: www.pluggd.in)

The aim is to open smaller stores as compared to the prior Pantaloons stores which were spread across 20-25,000 sq ft. The new stores will be sized at 5-6,000 sq ft and will be targeting a whole new set consumers, the largest section of the country, youth. To begin with three new stores will be opened, one each at Nagpur, Thane and Bangalore, and malls will be the target locations.

Future Group has recently launched Lombard, a premium men’s formal wear brand.

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