JSM Corp, a partnership between restauranteurs Jay Singh and Sanjay Mahatani, has now collaborated with the US-based frozen yoghurt firm Pinkberry. The collaboration saw the launch of their first three stores-cum-restaurants, one each in Mumbai, Chennai and Bangalore.
Launched by actress Tara Sharma and JSM’s Co-Founder, Jay Singh in Mumbai, the brand is all set to compete with other homegrown and international frozen yoghurt brands including Cocoberry, Red Mango, Baskin-Robbins, Häagen-Dazs, London Dairy, Movenpick and others.
(Photo via: www.indiantelevision.com)
According to Jay Singh, the time is right for entering this segment as it is at an encouraging stage with a size of about $400 million and it is expected to explode and reach about $700 million in the next five years.
Ron Graves, CEO, Pinkberry said, “We are pleased to join the league of the booming restaurant sector in India. With more than 230 stores worldwide, we have brought in Pinkberry’s high quality, unique and original yogurt experience in India and couldn’t have picked a better partner than JSM Corp who is equally passionate about enabling Indian consumers to enjoy the delights of frozen yogurt.”
It was in April 2012 when the two companies entered into a franchise agreement. JSM Corp successfully runs restaurants including Hard Rock Café, Shiro and California Pizza Kitchen.
- International Frozen Yogurt chain Pinkberry Comes to India (fashionablyfoody.com)
- Pinkberry Launches Greek Yogurt Smoothies (shoppingblog.com)
- Pinkberry bringing its yogurt and lassis to India (bizjournals.com)
- Scooped: Mango Lassi Frozen Yogurt (sweets.seriouseats.com)