BoxTV, the premium online video-on-demand service from Times Internet has entered into a content deal with Celestial Pictures(CPL), a diversified entertainment company for showcasing more than 100 titles of Shaw Brothers martial arts movies.
As a result of this, BoxTV will offer its subscribers access to a wealth of Shaw Brothers martial arts content in a dedicated genre. All the films will come with english dubbed tracks and supported with english subtitles. Some popular titles include “Blood Brothers”, “Buddha’s Palm”, “Return to the 36th Chamber”, “The Brave Archer”, “Perils of The Sentimental Swordsman”, “The Dragon Missile”, etc. The multiyear agreement also marks CPL’s first digital video-on-demand (VOD) deal in the country which will also include digital rights to stream martial arts content directly on the smartphones, tablets and computers.
Officially launched in February 2013, BoxTV currently offers a huge selection of full length movies and television content on its portal. Consumers can access the content by paying a monthly subscription fee of Rs 199 in India. In addition consumers can browse and watch over 10,000 hours of content free. “Celestial Pictures in collaboration with BoxTV, will bring to Indian consumers, access to some of the best martial arts content anytime and anywhere they want. The distribution deal also affirms the incredible value of our library titles, and also provides our content with great exposure on a new digital platform,” said Kristen Tong, Head of Legal and Business Affairs of CPL.
“Martial arts content has always been very popular content genre in India. Our association with Celestial Pictures brings to us the Shaw Brothers catalogue, one of the foremost and largest producers of kung-fu/martial arts movies. We are excited to bring a bouquet of the highly regarded martial arts library to our premium user base in India. This is in line with our unique push to get the best of world cinema in a legal and high-quality experience for Internet and mobile users in India.” said Pandurang Nayak, Business Head, BoxTV.