Genesis and Villeroy & Boch enter JV for tableware

The European sanitaryware and tableware brand, Villeroy & Boch has entered into a joint venture with India’s leading fashion and luxury conglomerate, Genesis Luxury Fashion Pvt Ltd. Under the agreement, Genesis will be exclusively marketing, distributing and selling the tableware range of the European brand. Nearly two digit million investment will be made in the venture.

villeroy

With a huge success rate and experience in luxury brands, Genesis has emerged as an obvious counterpart for Villeroy & Boch. Moreover, with the expanding market for luxury products in India, this is a perfect time to enter the Indian market.

Under the venture, Villeroy & Boch stores will be opened in key luxury malls across major metros across India, first being at Palladium Mall, Mumbai. Three stores will be opened in 2013 and 16 in next five years. This will turn out to be a great forward extension as so far it only held fashion brands but now moves into home segment with tableware.

The stores will be designed on the lines of  latest generation of premium flagship stores in Europe, generously sized, in turn living up to the high expectations of consumers.

V&B’s sanitaryware division has been operational in India since 2009 and sells through 20 exclusive showrooms.

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