Home furnishing is an expanding market in India. Dominated by the unorganised sector, a plenty of export houses have now started exploring the Indian retail scenario as quality becomes key for Indian consumers.
Some key facts about the industry:
- Home Decor is almost a $15-$20 billion category including offline and online.
- Out of this $20 billion market 40 per cent – 50 per cent is furniture and rest are pure home decor items such as cutlery, kitchen items, fancy lamps etc.
- In furniture, out of 40 per cent, 25 per cent is the larger furniture items such as sofa, beds etc and rest small furniture items such as linen, bar table, chair , stools etc.
- There is a huge scope of this 25 per cent of smaller furniture items and rest 60 per cent of pure home decor items in online because of their smaller sizes, not much need of touch and feel and easy logistics comparatively.