HomeShop18 enters F&G segment

Homeshop18, a one of its kinds retailer which operates in various formats of retail including TV and online, has now expanded its product offering to food and grocery. One of the leading names in ecommerce industry, Homeshop18 will become the first ever e-retailer to serve food and grocery products nationwide.


India has many e-retailers who sell food and grocery products but are limited to cities they operate in including Bigbasket, Mygrahak, Infibeam, Grocbay, Zopnow, aaramshop and others.
What would be the biggest challenge in operating the food and grocery category is the need of robust supply chain and well-defined inventories which in case of Homeshop18 is well achievable.
With eight million unique visitors every month, the e-retailer is growing at 181 per cent y-on-y.


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